Twitters are Like Snowflakes

You know the deal about snowflakes, right?  Every one is unique. They’re all different and you can dig through a snow bank after a mountain blizzard to prove it.  You’ll never find the same design twice.
Twitters are a lot like snowflakes.  There all different, too.
Did I say Twitters with an “s” instead of plain old [...]

Don’t Believe the Critics

Don’t believe the critics and cynics who are having a good time roasting Twitter.  They like to think of it as a narcissism-driven site where people wildly shout out trivia about their boring lives hoping that someone is listening.
Yes, there’s a component of that happening.  And it is sort of amusing in a sad way.
However, [...]

The Shortcut List

Let’s say you wanted to find two thousand people who would share an interest in your upcoming product.
Now, let’s say that you wanted a way to contact them and to send them updates and even a purchase link when you were ready to go.
Time for a squeeze page and an auto responder, right? Not necessarily. [...]